Gaming has changed the face in the Web and mobile apps. Users of FourSquare are rapidly and enthusiastically becoming “mayors†of their neighborhood coffee shops, eateries, and convenience shops. Every in the FourSquare’s members can earn badges as they often go to these websites and record the reality that they’ve shopped there. Other apps give the user points and prizes for merely driving using the app open during the drive. Other companies are rapidly jumping on board and creating game ideas to add to their company.
Here’s a quick definition of Gamification according to David Carr, game expert. “Gamification simply means applying some of the same techniques that game designers use to engage and motivate users to other sorts of applications.†Now the question is are there ways and methods to use the dynamics of gaming in the print industry.
Some feasible methods to use gamification could be to motivate and engage clients or customers. A Print Service Provider having a internet to print procedure could engage with their clients via the creation of a point program and levels that should be achieved to be able to acquire points and prizes. Maybe they could earn 100 points once they produce a photo book, five points for each and every greeting card or ten points for each and every company card. Clients could then “unlock†awards and new levels as they progress.
Also, other approaches to motivate them will be to have them upload their preferred images which are getting processed and have other people vote on the most effective. The winners could possibly be posted on Twitter, Facebook or other social media outlets.
The technologies now exits for gamification. The actual challenge will probably be to produce a mindset which will engage the clients to play and participate. Occasionally it's a matter of altering the psychology of customers and clients to obtain them to jump on board with these innovative techniques. But within the end, it could be an excellent method to develop consumer loyalty and hopefully encourage clients to invest much more cash on extra personalized printed goods. Also sticker paper might be personalized.
Here’s a quick definition of Gamification according to David Carr, game expert. “Gamification simply means applying some of the same techniques that game designers use to engage and motivate users to other sorts of applications.†Now the question is are there ways and methods to use the dynamics of gaming in the print industry.
Some feasible methods to use gamification could be to motivate and engage clients or customers. A Print Service Provider having a internet to print procedure could engage with their clients via the creation of a point program and levels that should be achieved to be able to acquire points and prizes. Maybe they could earn 100 points once they produce a photo book, five points for each and every greeting card or ten points for each and every company card. Clients could then “unlock†awards and new levels as they progress.
Also, other approaches to motivate them will be to have them upload their preferred images which are getting processed and have other people vote on the most effective. The winners could possibly be posted on Twitter, Facebook or other social media outlets.
The technologies now exits for gamification. The actual challenge will probably be to produce a mindset which will engage the clients to play and participate. Occasionally it's a matter of altering the psychology of customers and clients to obtain them to jump on board with these innovative techniques. But within the end, it could be an excellent method to develop consumer loyalty and hopefully encourage clients to invest much more cash on extra personalized printed goods. Also sticker paper might be personalized.
About the Author:
Oliver David is a contributor to fusiondigitalpaper.com and writes about such products as decal paper and synthetic paper.
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