When it comes to providing a range of independent eyewear designs to the fashion industry, Dragon have set about targeting the active youth market and developing a reputation as a market leader for class and innovation. As the company has developed Dragon has grown to expand its ranges to include goggles and other extreme sport accessories. There are now a range of snow goggles which have been designed specifically for the competitive snowboarder or skier, with the aim of giving them a competitive edge.
Wanting to combine his passion for extreme sports, Will Howard founded the brand in 1993 and focussed on designing a range of eyewear that would cater to the needs of surfers, snowboarders and dirt bike riders. Although the company was originally created as a sunglasses brand, it quickly developed into a company which would cater to the needs of a whole range of extreme sports and this led to the development of many different specialist goggles.
High-quality and functional merchandise were at the forefront of the Dragon ideology and gradually this saw an expansion of the brand. The brand also took a step towards producing environmentally friendly sunglasses and develops its entire range from 100% renewable origins. The brand also went onto inspire the ECO series which helps to promote awareness of environmentally friendly optics.
Bringing a free-thinking and alternative approach to their designs, the brand continues to target the youth market throughout its creations. With a whole host of designs and colours, the wide range of snow goggles can appeal to any taste and come with a flexible approach throughout to allow them to tailor uniquely to the style of the wearer. Multi-coloured lenses are also available as an option to mix as you need.
The Dragon brand also produces a range of motocross goggles tailored to the needs of even the most extreme dirt bike riders. These models vary greatly in style and shape and also come with a range of tear offs to assist riders during the race if the goggles become dirty.
Wanting to combine his passion for extreme sports, Will Howard founded the brand in 1993 and focussed on designing a range of eyewear that would cater to the needs of surfers, snowboarders and dirt bike riders. Although the company was originally created as a sunglasses brand, it quickly developed into a company which would cater to the needs of a whole range of extreme sports and this led to the development of many different specialist goggles.
High-quality and functional merchandise were at the forefront of the Dragon ideology and gradually this saw an expansion of the brand. The brand also took a step towards producing environmentally friendly sunglasses and develops its entire range from 100% renewable origins. The brand also went onto inspire the ECO series which helps to promote awareness of environmentally friendly optics.
Bringing a free-thinking and alternative approach to their designs, the brand continues to target the youth market throughout its creations. With a whole host of designs and colours, the wide range of snow goggles can appeal to any taste and come with a flexible approach throughout to allow them to tailor uniquely to the style of the wearer. Multi-coloured lenses are also available as an option to mix as you need.
The Dragon brand also produces a range of motocross goggles tailored to the needs of even the most extreme dirt bike riders. These models vary greatly in style and shape and also come with a range of tear offs to assist riders during the race if the goggles become dirty.
No comments:
Post a Comment