Hoping to hook into the substantial spending power of the growing U.S. Hispanic population, a Delaware-based company plans to roll out a new shopping channel specifically for a Spanish-speaking audience.
Viva TeleCompras and its accompanying Site, www.vivatelecompras.com, which are being developed by Home Shopping Latino Inc, will fill a niche by reaching out to 7.9 million Hispanic houses - more than 85 % of the Hispanic households in the U.S. Planned offerings include jewelry, electronics, home goods and PCs. Additionally, the network plans to offer its own Mastercard and payment plans for higher-priced items.
"This will be an intensely efficient way for Fortune 500 firms to demonstrate their products in the Latino community" asserted Greg Martin, vice president of financier relations for Home Shopping Latino.
HispanTelligence, the analysis division of Hispanic Business Incorporated, claimed that Hispanic home possession is currently at its highest level and inflating at 4 times the rate of total U.S. Possession. The 3 main markets in the U.S, Puerto Rico and Mexico have a combined TV household population of 29.5 million and a mixed purchasing power of $700 bill, an interesting source of income for advertisers. This market is projected to extend to almost $1 trillion in the next few years.
HispanTelligence also revealed that Hispanic employment rates have increased to over 16 % in the last 5 years, as compared to a trifling 2 percent overall in the U.S. A rising number of Hispanic entrepreneurs and a bigger interest in investing - both in homeownership and stocks - have led on to a marked increase in the overall net worth of the Hispanic population.
By employing a fun, fast-paced format with well known Latino personalities as hosts and featuring rigorously planned promotions, Home Shopping Latino is hoping Viva TeleCompras will gather a loyal following among the Hispanic community.
From studios in southern Florida, Viva TeleCompras will share the airwaves with such huge names like HBO, National Geographic and Cinemax. Its debut is scheduled for this autumn.
Check out some of our top promotional codes by visiting our site.
Viva TeleCompras and its accompanying Site, www.vivatelecompras.com, which are being developed by Home Shopping Latino Inc, will fill a niche by reaching out to 7.9 million Hispanic houses - more than 85 % of the Hispanic households in the U.S. Planned offerings include jewelry, electronics, home goods and PCs. Additionally, the network plans to offer its own Mastercard and payment plans for higher-priced items.
"This will be an intensely efficient way for Fortune 500 firms to demonstrate their products in the Latino community" asserted Greg Martin, vice president of financier relations for Home Shopping Latino.
HispanTelligence, the analysis division of Hispanic Business Incorporated, claimed that Hispanic home possession is currently at its highest level and inflating at 4 times the rate of total U.S. Possession. The 3 main markets in the U.S, Puerto Rico and Mexico have a combined TV household population of 29.5 million and a mixed purchasing power of $700 bill, an interesting source of income for advertisers. This market is projected to extend to almost $1 trillion in the next few years.
HispanTelligence also revealed that Hispanic employment rates have increased to over 16 % in the last 5 years, as compared to a trifling 2 percent overall in the U.S. A rising number of Hispanic entrepreneurs and a bigger interest in investing - both in homeownership and stocks - have led on to a marked increase in the overall net worth of the Hispanic population.
By employing a fun, fast-paced format with well known Latino personalities as hosts and featuring rigorously planned promotions, Home Shopping Latino is hoping Viva TeleCompras will gather a loyal following among the Hispanic community.
From studios in southern Florida, Viva TeleCompras will share the airwaves with such huge names like HBO, National Geographic and Cinemax. Its debut is scheduled for this autumn.
Check out some of our top promotional codes by visiting our site.
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